Medical marketing has advanced far beyond the reaches of print and television, however, most doctors and dentist's offices define marketing as just that. This old world view can keep patients away simply because they do not know who you are and where to find you. If your practice needs a little help drawing in new potential patients, read on to find a few tricks a top California expert says changed their practice and their revenue.
As a medical professional, you hold a key that not only has the power to impact your community but also your business. Consider hosting an event for free checkups in your area. You can narrow the field to blood pressure checks, dental work for uninsured patients or health screening for families. Not only does this greatly better the health of your community but also provides you with publicity. Advertise free screenings in the paper, much of which are ran as front page news.
Join Social Media
You would be amazed how quickly word of mouth travels in social circles. area gives you a window to the world around you, allowing you to connect to potential patients in your area. Share beneficial information to keep your feed valid and not spammy. Think health information that may help patients know when its time to see a doctor for certain conditions, offer coupons for flu shots or just interact with the world around you.
Blog and Blog Well
Google knows spam and it knows it well. Posting informative, excellently written blogs will land you on the upper pages of Google searches. If you do not have in house marketing staffs, consider reaching out to a medical marketing team who know the ins and outs of online marketing and keyword optimization.
Marketing your medical practice is a task that you cannot miss and a perk that you deserve. Keeping on top of your advertising in fresh, creative ways can make all the difference in a successful practice and a frustrating one. You signed up to help people... never think of advertising as tooting your own horn. Think of it as helping patients in need find you so that you can help keep them well.