One of the most important elements of running any type of successful health brand or medical office is marketing. Marketing is the management process through which a business gets its products or ideas from the concept stage to the consumer and or patient. It is the coordination of the 4 p's; product, price, place, and promotional strategies. Different types of medical practices or health brands use various types of marketing, but if they follow these five tips, their chances of success will greatly increase.
Top 5 Health and Surgery Marketing tips
Tip #1 - Keep Your Ideas Fresh
The business climate is constantly changing. Companies that are stuck in the past and stick to the old rules of marketing and promotion will soon find themselves out of business. Understanding consumers, their habits, and how they react are of paramount importance and that data must be kept up to speed. Before implementing any marketing strategy check out the date that it was last employed.
Tip #2 - Quick Action to keep patients happy
James Mendelson, the CMO at Can Capital, says marketers will benefit most by jumping into the market faster, analyzing results quicker, and being more daring in their actions. He also says promotional and marketing strategies can and should change as you get feedback from the market. If things aren't going as projected, change the game plan instead of trying to force the desired result.
Tip #3 - Keep Up With The Competition
The basics of marketing such as exceeding customers’ needs, knowing the competition, and effective positioning haven't changed in decades. Christopher Pluto, the Dean of the Opus College of Business, says that's true even though technologies for tracking them are changing at the speed of light. He feels failing to keep pace with these new technologies is a recipe for disaster. Taking online classes, executive education programs, and attending conferences are just some of the tools and resources available to help improve your competitive edge.
Tip #4 - Learn Google Analytics and let it be your guide
All companies with a strong online presence should be fluent in understanding, analyzing, and evaluating their online traffic. Bryan Semple of Dell Software says every Chief Marketing Officer (CMO) should learn to 'walk the talk' with their team and gain credibility with company executives. He says most marketers grew up in a different environment and gaining online competency is extremely important in today's business world. Learning and understanding Google Analytics will go a long way in making a CMO more effective at their job.
Tip #5 - Don't sacrifice profit growth over surgery results
A lot of marketers are so worried about their profit margins that they forget to plan. Ben Reiss, the Founder of Creative Los Angeles, says focusing solely on the bottom line can be costly in the long run and can prevent the company from achieving even greater goals in the future. Reiss' tip is to be open to new ideas and to concentrate on both growth and making money.
The benefits of effective marketing are numerous. Consumer retention and loyalty, increased profits, attracting interest and attention, and gaining long-term customer relationships are just some of the rewards that can be gained from following these five marketing tips.
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